A Man Named Merisalo
“Let’s believe in tomorrow, that’s the only way we can survive in life! Along this journey of life, we always need each other, friends and comrades.”
– Arto Merisalo
“Whatever you do, when you do it right, you take into account the feelings of others, try to understand, even your friend, the weaker one…”
– Vexi Salmi, Anna kaikkien kukkien kukkia
I was born in the summer (on July 1) 1965 in Ruovesi, on the old border between South Ostrobothnia and North Häme. My grandfather, editor-in-chief and sawmill manager Lauri Merisalo (1901–1976), came to the area in 1925, and over the decades he became “Mr. Ruovesi,” as the Ruovesi newspaper described him in a feature published in 2001 to mark the 100th anniversary of his birth. I grew up in my grandfather’s family circle, steeped in the sawmill industry and local journalism. My grandfather Lauri was also an avid steamship man and for decades served as manager and board member of the Tarjanne Steamship Cooperative (which owned the vessels S/S Pohjola and S/S Tarjanne). My father Heikki (1932–2019) worked as a forestry manager for the sawmill company and also managed our family’s forest assets. My mother Taimi (1933–2020) was born in Pohjaslahti at the Peltola farm into a family of 11 children, and she worked for nearly 25 years in the restaurant industry, including for Kantaravintolat Oy.
The Ruovesi cultural parish Upper Secondary School, which my grandfather Lauri founded back in 1945, was the place where I gained the tools for life. I also did a “stint” at a business college in Mänttä in 1982–83. After a period of writing and practicing as an assistant and freelance journalist for various papers, I moved into the sawmill and engineering sectors, working in marketing and management roles at companies supplying machinery and equipment to the sawmill industry in 1982–1985. I was also involved in a couple of smaller industrial firms (a printing house and a gasket company) in various marketing roles. Over the years I’ve crossed paths with the music business several times as well, working and collaborating with, among others, my late friend Tapani Kansa and later with Rainer Friman.

During my school years I was active in peer support, the school council, and wastepaper collection projects to raise funds for Ruovesi Upper Secondary School, and I’ve been active in various other local associations. Alongside everything else, I also worked summer jobs at the Kotvio Oy sawmill, where at age 15, in the summer of 1980, I suffered a serious workplace accident that changed my life plans in many ways. Before the 1980 accident I had two goals: either to become a sawmill manager and attend sawmill industry school, or to become a fire chief and attend the state fire academy. From a young boy until 1986 I was involved in the volunteer fire brigade (Ruovesi VPK), and in later decades I became known, through the companies I represented, as a collector of vintage fire engines. Both of my original career dreams ultimately went unfulfilled due to what happened in the summer of 1980, although my involvement in the fire brigade and my work in the sawmill industry did materialize in other ways.
Since the autumn of 1985, I have been involved in the real estate and corporate acquisition sector in one form or another, both in my own and in companies owned by others. In the years 1987-1993, I lived in Ähtäri and at the same time worked as an investment director in the companies of a large private investor in South Ostrobothnia and in our own family companies. During that period (1987-1993), we lived in the historic Vääräkoski mansion, where my only child, my beloved daughter Anniina Katariina, was born in 1989. That period was the happiest of my life so far! In parallel with my work as an Ostrobothnian investor, I also worked as an investment director and a management consultant in the companies of a real estate investor in Hämeenlinna and Helsinki from 1990-1995. I worked in the furniture trade and furniture industry from 1996 to 1998, and partly at the same time I worked as a unit manager at Kanrak from 1995 to 2001 and again from 06/2010 to 05/2011. From the beginning of 2002 until June 2009 I worked as a business director and the CEO of the development subsidiary of the Nova Group (probably familiar to many from the media), a national company specializing in commercial premises brokerage, commercial premises consulting, real estate development and expert services in land use and construction. At the same time, I continued in the real estate business as the property development director of Virsseli Oy, owned by Motonet’s founder (now deceased) economist Lauri Juntunen, as the business director of Kanrak Oy, and as a business consultant and CEO at Suomen Toimitilapavelut Oy. In 2010-04/2012, I also worked as a division manager at Hansa Deal Oy (currently Aninkaisten Kiinteistönvälitys Oy), a real estate development, premises and business services company belonging to the Lease Deal Oyj group, until I went on a “forced vacation” ordered by the Finnish state on 19 April 2012, i.e. to serve my prison sentence for the consequences of Nova’s bankruptcy, which ended with my probation starting on 23 December 2013 and my final release on 21 June 2014.
During the aforementioned process, on September 18, 2013, I started a magazine renewal project at the department store company Kärkkäinen Oy, owned by my old friend Juha Kärkkäinen, where the company discontinued its old magazine and a completely new magazine with a new name and completely new content, etc. was published on December 5, 2013 under the name KauppaSuomi. The new magazine became Finland’s largest weekly free magazine, with a national circulation of over two million and a circulation of over a million for the basic magazine, and the magazine has over 2-3 million readers. It was a nice project to be involved in, and my return to civilian life and working life through this interesting and challenging project was realized through interesting work, and I am especially grateful to my friend Juha for that. For me, the magazine project came to a conclusion/end point in accordance with the goals in early 2014 and from 17.02.2014 I moved to the position of Real Estate Director of the Kärkkäinen Group and its subsidiaries (where I worked until the end of 2017) and, in addition to my main job, to the position of Real Estate Development Director and Senior Advisor of the consulting company Sadepisara Consulting Oy (later NordPoint Group Oy), founded in 1989 and owned by Juha Kärkkäinen. I worked in this position until autumn 2019 and resigned from there and moved out of the company with my team, when the ownership of the company changed twice after Kärkkäinen’s ownership and was quite unclear with its foreign owners. The operations of the aforementioned company ended just over a year after our team left.
Currently (since September 2019) I am the Property Director of Nordicon, i.e. Nordic Icon Consulting Oy and Nordic Icon Group NG Oy in Finland, and the Business Director of Nordicon in the Baltics (Estonia, Latvia and Lithuania).
During the election money frenzy, the fact that I have been involved in developing, building and implementing over two million square meters of various office spaces with various partners in different parts of Finland, worth over one and a half billion euros, has created over 10,000 new jobs during my 39 years in the office space business. In addition to these, I have been involved in project development and construction of a large number of residential properties and other real estate projects. This activity continues through my work at Nordicon (www.nordicon.fi) both in Finland and in the Baltic countries.
“Recognition of facts is the beginning of all wisdom.”
– President J.K. Paasikivi
In my work I have traveled (and still do) around Finland an average of about 130,000–150,000 km per year (I now have roughly 5.7 million kilometers behind the wheel) and likewise have sat in an average of 1,500–2,000 meetings annually and traveled 180–240 days a year. And one “hobby” is spending time on the phone when I’m not in a meeting. As you can tell, I drive a lot outside of work as well. Work and travel are my job, my lifestyle, and, you could say, my hobby too. In my record year 1990 (while in Ähtäri) I drove 179,000 km in a year and traveled about 240 days domestically.
Over the years and decades I have also been involved in dozens of different projects run by various organizations, both professionally as a consultant and on a voluntary basis. As a young teenager I was active in the tourism sector; I spent a couple of summers running a local tourist service point and even completed the Finnish Tourist Association’s guide courses. Travel remains a hobby and something of a passion for me. I’m happy to spar with industry players and entrepreneurs. In 2015, I also worked as a consultant on the renovation and development project of SPA Hotel Runni as it passed into the ownership of the distinguished commercial counselors Eero Lehden and Kari Hautanen and financial counselor Arja Hautanen.
In politics, in 2006 we formed a coalition with my friends Kyösti Kakkonen, Toivo Sukari, Harri Toivainen, Pekka Lind, and the now late Tapani Yli-Saunamäki, Risto Bono, and Lauri Juntunen under the name KMS = Kehittyvien Maakuntien Suomi (“Finland of the Developing Regions”). We were heavily involved in the 2007 parliamentary elections, helping pave the way for a center-led (Vanhanen II) bourgeois government. Then, in spring 2008, partly due to that (and Timo Kalli’s arrogant TV appearance), we became part of the emerging campaign finance scandal, whose colorful stages many still remember. The scandal, in various forms, lasted nearly five years. In politics, I remain in contact with influencers across parties at the local, regional, and national levels—especially within the bourgeois parties. I myself belonged to the National Coalition Party (Kokoomus) until 1988, then became disillusioned with my now late acquaintance Harri Holkeri’s actions in the 1987 parliamentary elections and the 1988 presidential election. After careful consideration, in 1988 I switched to the Centre Party led at the time by Paavo Väyrynen. I was involved until 2010 and resigned when Mari Kiviniemi and Timo Laaninen were elected to lead the party. For nearly 10 years I didn’t belong to any party—an unaffiliated conservative—but in 2018, 30 years after leaving the National Coalition, I rejoined as a rank-and-file member, and it felt like “coming home” to return—now to the Helsinki National Society!
“Unless we know for sure how things will turn out, let’s assume that everything will go well.”
– President Mauno Koivisto
My dear, wonderful, one and only child, my daughter Anniina, born in 1989, graduated as a practical nurse and, with a double degree from DIAK University of Applied Sciences, as a Bachelor of Social Services and a church youth worker. She’s into music (she sings and plays saxophone, bass, and piano), just like her mother Aija. From Ruovesi, my life’s journey first took me for seven years to Ähtäri, to Vääräkoski Manor together with Aija, then to Espoo and Sipoo, back to Espoo and to Kirkkonummi, where I lived for seven years in Kylmälä, and then a little over two years in Töölö, Helsinki. After my “forced vacation trip,” I moved briefly to Nurmijärvi and from there for nearly seven years to Vihti, where I lived from summer 2014 until March–April 2021, when I moved to Heinola, the gem municipality of Eastern Häme. I still feel the pull to the Plains, especially Ähtäri, and I continue to miss our former home, Vääräkoski Manor, very much!


In winter, I also pursue various Lapland activities. In summer, my hobbies include boating, cycling, and road trips in Finland and across Europe. Old steamships (on Lake Näsijärvi, S/S Tarjanne and the now permanently scrapped S/S Pohjola, as well as similar steamers on other inland waters) are still close to my heart, and I’m involved in the Finnish Steam Yacht Association too (as far as time allows). I’m also still engaged behind the scenes with various Christian organizations, speculate on politics, and collect items on patriotic themes—especially on Marshal Mannerheim of Finland—a collection that has grown quite extensive. I’m a member of dozens of organizations, including Mikkeli Club, the Marshal Mannerheim Heritage Association, the Association of Finnish Sawmill Industry Men (STMY), and the UKK Society. Reading is also a great passion of mine, and I maintain a private library of more than 8,000 books.
On the spiritual side, I came to faith at the beginning of 1988 within the Pentecostal movement, and since then I’ve served both in the church and in so-called free denominations, including the Pentecostal movement and so-called “new churches.” I currently belong to the Evangelical Lutheran Church and for several years was part of the Awakened movement known as the Herännäiset, or körtit; I described myself then as a Paavo Ruotsalainen–style charismatic körtti, until in 2016 I moved to the Evangelical movement (SLEY), which, after these various phases, I have experienced as my spiritual home. Within SLEY I have been involved together with my friend, Doctor of Theology Markku Koivisto, as well as in the activities of Särkyneiden Seura (a peer support group for people broken in various areas of life). The interdenominational Radio Dei is also an important channel for me; I value their work, and the companies I represent have supported it considerably over the years. In our family circle, Jippu has been active in spiritual work, and I’ve had the privilege of supporting her behind the scenes whenever needed—if she has needed help, support, or advice. It has been, and is, a privilege!
Life has been, to put it mildly, quite eventful and colorful, in many respects, but it has also taught me a lot in different areas of life. And generally, the headlines I’ve been in over recent years have related either to faceplants in life (bankruptcies) and the associated court cases and convictions, or to the campaign finance scandal from 2008–2012. Those old matters/issues/events are easy tools to beat me with, but that must also be endured and accepted, because all that is lived life, and all the problems, difficulties, and past events in life are, in a sense, self-inflicted through one’s own choices and/or caused! But we have to move forward despite these past matters and live in the present—this moment! With these thoughts, I have managed to cope!
“Look back, be grateful. Look forward, trust. Look up, believe.”
– President Urho Kekkonen
You can find more of my thoughts on my blog at Uusi Suomi:
https://puheenvuoro.uusisuomi.fi/author/artsime/
Through the link above to Uusi Suomi’s Puheenvuoro forum, you’ll find, in addition to my blogs, a brief life history, if you’re interested.
You can find samples of my musical taste on YouTube via the following link, where I have compiled a small collection of my favorite music:
http://www.youtube.com/user/suomimusaa
You can find the documentary Vaalirahoittaja, produced by YLE / journalist Arvo Tuominen and his team (aired in August 2014 on YLE TV1), via this link:
https://www.youtube.com/watch?v=y_snxphTAek
Below you’ll find a link to journalist Maria Pettersson’s profile interview of me for Helsingin Sanomat’s monthly supplement in March 2015:
https://www.hs.fi/kuukausiliite/art-2000002806136.html
You can also find me on Twitter, and via LinkedIn you’ll find my detailed work history here:
https://www.linkedin.com/in/arto-merisalo-20760739/?locale=fi_FI
Arto Merisalo involved In the YLE Raha-Suomi program’s profile photo podcast published on March 24, 2025:
https://areena.yle.fi/1-73939335
Arto Merisalo is featured in YLE’s Raha-Suomi documentary in parts 5 and 6 (published on March 24, 2025):
https://areena.yle.fi/1-64877951
Strength and courage to all friends—let’s smile when we meet, and keep in touch!
AND LET’S FIGHT—WE WON’T GIVE UP—WE JUST HAVE TO BELIEVE IN TOMORROW!!!!!
“Finland is a good country to live and live in – and it is worth defending – its defender is only the Finnish people!”
– Infantry General Adolf Ehrnrooth
“Even through the grey stone – a brother is not abandoned!”
– Arto Merisalo